Social Media Content Coordinator

Founded in 2009 with headquarters in Los Angeles, Brushmo is known for their Dentist and Engineer designed patented products. Since inception, Brushmo has sold 20 million units worldwide with utility and design patents in the US, Asian, and European markets. Brushmo is currently developing the patented Brush Number system, which is the first in the world that aims to build an entire ecosystem to provide individualized oral care solutions through AI powered analytics. With subsidiaries in Tokyo, Paris, Seoul and Mexico City, Brushmo offers a fun, fast-paced and driven, multicultural working environment.

Job Purpose:
The Social Media Content Coordinator will collaborate closely with external agencies to develop and execute content strategies across various social media platforms, maximizing our online impact and facilitating seamless customer interactions across platforms. This role will drive digital marketing efforts and oversee our website for multiple product lines. Focus will be on crafting engaging content, optimizing the online shopping experience, and converting our audience through compelling social media content. 

This role will be onsite in our Encino, CA office

Job Responsibilities: 
Principal (Essential) Duties

• Develop and execute social media content strategies to drive engagement, traffic, and conversions on our website
• Create targeted and high-quality content across multiple product lines for social media platforms including Instagram, Facebook, Twitter, and TikTok
• Manage the content calendar, ensuring timely and consistent posting across all platforms
• Monitor and analyze social media metrics and KPIs to track the effectiveness of campaigns and make data-driven recommendations for improvement
• Collaborate with the design team to produce visually appealing graphics, photos, and videos for company website and social media posts
• Stay up-to-date with the latest digital marketing trends and technologies, and suggest innovative ideas to enhance our social media presence
• Monitor online mentions and reviews, swiftly addressing inquiries to uphold customer satisfaction
• Coordinate with external agencies for social media advertising campaigns and influencer partnerships
• Ensure social media and website content is optimized for search engines to increase organic visibility, drive traffic to the website, and align with SEO strategies

Knowledge, Skills, and Abilities

• Strong understanding of social media platforms, algorithms, and best practices
• Excellent written and verbal communication skills
• Proficiency in graphic design tools such as Canva or Adobe is a plus
• Knowledge of SEO principles and content optimization techniques
• Familiarity with web analytics tools such as Google Analytics 

Experience/ Education Requirements

• Bachelor's degree in relevant field or related field and/or equivalent experience
• Minimum of 2-3 years of experience in social media marketing or content creation
• Demonstrated track record of driving engagement and conversions through social media channels
• Experience managing content calendars and working in a fast-paced, deadline-driven environment
• Previous experience collaborating with external agencies is preferred.

Compensation
The compensation range for this role is between $70,000-$75,000 annually, based on experience
 

Working Conditions/ Physical Demands

While performing the duties of this job, the employee must be able to:

• Indomitable work ethic and the willingness to work additional hours as needed
• Perform light work – exerting up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects
• See, hear, talk and perform tasks requiring manual dexterity and visual acuity; kneel, sit, stand, walk, crouch, stoop, reach, pull, push and other similar, repetitive tasks requiring physical activity
• Able to operate standard office/computer equipment.